Gender stereotyping in AI is not a joke. A film we made for Knowit.
Voice assistants are caring, friendly, obedient – and female. What happens if we feed them with male clichés instead?
We believe that digital bias in AI is something we need to act on.

Full credits:

DEPICTION
David Sandell – modelling, texturing, lighting, animation, compositing and grading
Oskar Vallinder – animation, editing, sound design

KNOWIT
Annika Frankel – art director
Figge Wulff Wasberger – art director
Viveca Bertilsson – project manager
David Birde – copywriter

Music by Sanctus Audio